Plastic Free July is an initiative started in Perth, Western Australia that challenges people to go a month without plastic – either by seeking alternatives for a few key items or going cold turkey on everything packaged. My own efforts to keep my plastic consumption down have ebbed and flowed with varying degrees of success over 2013.
I’m using much less single or short-term use plastic, but I have fallen afoul of hidden packaging on a couple of occasions (namely with appliances, most companies use very little plastic in their packaging these days but you still get the odd anomaly). While I’ve been making decent inroads, it’s probably a good time to try and kick start some new habits for the areas I still haven’t tackled yet. So I’m going to try and go completely plastic-free for the month, and will post a tally of any plastic I do accumulate, plus tips on what I use in an average day and how I found a replacement for it.
The idea of going plastic free might come across as a bit eco-evangelistic, but is a useful exercise in examining personal consumption, ‘needs’ vs ‘wants’ and habits. The convenience of plastic wrapped goods is understandably appealing for most of us; juggling work, a family, chores and time out doesn’t always leave a lot of time for conscious consumerism. Plus there is often a higher cost attached to the store bought earth-friendly items.
So I think it’s important for those of us who either have or make time to alter our consumer habits to put pressure on manufacturers to provide alternatives and for us plastic-rejecters to share ideas that are easy – and economical – to integrate into the daily grind.
Needs vs Wants.
Practicing restraint – even for just a month-long experiment in alternative consumerism – can give us a valuable insight into the motivation behind our actions. It’s not only the act of asking ‘do I really need this?’, but ‘why do I want it?’ Food is a slightly different beast than the products of your run of the mill shopping mall consumerism, as it’s a basic necessity, but the same lessons can still apply. Pre-shucked corn wrapped in plastic trays, junk food, overpriced individual snack portions, out of season fruit from the other side of the world; many of these types of items are serving ideals of immediacy, aesthetics and indulgence. I’m certainly not saying there is anything wrong with needing the occasional convenience or reward, but when these become part of a frequent consumer habit (which they have been for me at times), then it’s worth asking ourselves what other factors might be at play. My advice on that score is every time you ask yourself a question – and answer it, get in touch with your inner 2 year old and ask ‘but why?’ until you get down to the root source of your beliefs…or need the phone number for a therapist 😉 Done honestly, it’s a very simple yet challenging method of self inquiry.
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